Data preparation as a service market seen topping $7 billion by 2030

The Business Research Company projects the data preparation as a service market will exceed $7 billion by 2030, driven by cloud adoption, AI demand and growing volumes of unstructured data. North America is set to lead the market, with the U.S. as the largest country segment.

Why it matters: - Data preparation is becoming a core layer of enterprise cloud and analytics stacks as companies need cleaner, more usable data for AI, automation and decision-making. - The market is still small relative to cloud services and the broader IT sector, but the report shows fast growth and rising specialization. - The full report is available as the company’s announcement.

What happened: - The Business Research Company released its Data Preparation As A Service Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on Oct. 26, 2026. - The report projects the data preparation as a service market will exceed $7 billion by 2030. - The market is forecast to grow at a 23% compound annual growth rate through 2030. - North America is projected to be the largest regional market by 2030, at $2.7 billion. - The United States is expected to be the largest single-country market, reaching $2.4 billion by 2030.

The details: - The market is expected to represent about 1% of the projected $955 billion cloud services market by 2030. - The segment would amount to nearly 0.1% of the projected $13,788 billion information technology market by 2030. - Tools are projected to remain the larger component, reaching 64% of the market, or about $5 billion by 2030. - Services are also forecast to expand, with the tools segment expected to grow by $3 billion from 2025 to 2030 and the services segment by $2 billion. - Cloud and on-premises deployment options are included in the market split. - The report segments the market by component, deployment mode, organization size, application and end user. - Applications include data integration, cleaning, transformation and enrichment. - End users span banking, healthcare, retail, IT and telecommunications, government and manufacturing. - Microsoft Corporation led the market in 2025 with a 2% share. - The competitive field includes Amazon Web Services, Google, Snowflake, IBM, Oracle, SAP, Accenture, Databricks, Capgemini, Infosys, Wipro, HCL Technologies, Hitachi Vantara, DataRobot, Zoho, MicroStrategy, Domo, Datameer, ValueCoders and Outsource2India. - The top 10 companies accounted for only 8% of total revenue in 2025, showing a moderately fragmented market.

Between the lines: - Cloud migration is a major growth driver because enterprises want scalable data environments with lower infrastructure costs and faster processing. - AI and advanced analytics are increasing demand for structured, clean datasets that automated preparation tools can deliver. - The rise of unstructured and multi-source data from applications, social media, IoT devices and digital platforms is making manual data management harder. - The report estimates cloud-based data management will add about 2.0% annual growth, AI and advanced analytics about 1.2%, and unstructured data handling about 0.9%. - Agentic AI-native data suites are emerging as a competitive trend. - Exlservice Holdings unveiled EXLdata.ai in October 2025, an AI-powered platform for intelligent automation and real-time compliance monitoring. - The market’s low concentration suggests room for both large cloud providers and specialist vendors to compete on automation, governance and enterprise integration.

What’s next: - The strongest growth areas are expected to be tools and services that improve data workflows, quality management and integration with business intelligence platforms. - Vendors are likely to keep pushing cloud-native platforms, self-service data ecosystems and AI-enabled cleansing and transformation features. - Competitive pressure should intensify around real-time data readiness, governance and scalable cloud delivery. - The company says its 2026 report series now includes market attractiveness scoring, TAM analysis, company scoring matrices, Excel forecasting dashboards and hotspot infographics.

The bottom line: - Data preparation is moving from a back-office task to a strategic enabler for AI and analytics, and the market outlook points to sustained double-digit growth through 2030.